Directions:Readthefollowingpassage.Answerthequestionsaccordingtotheinformationgiveninthepassageandrequiredwordslimit.
TomsShoesisashoecompanyrunbyaformerrealitytelevisioncompetitor.Itusessocialmediafarmorethantraditionaladvertisingandittakesadvantageofsociallyrecognizedideastobuildafor-profit(营利的)business.
FounderBlackMycoskieanentrepreneur(企业家)whoonceappearedontheshowTheAmazingRacegottheideatostartthecompanyduringatriptoArgentinaafternoticingthatmanychildrendidn'thaveshoes.Hecreatedacompanywiththeconditionthatforeverypairoftheshoesapersonpurchasesthecompanywilldonateanotherpairtoaneedychild.
Mycoskierecentlyvisitedtheofficesofmsnbc.comwherehetoldusthattherewasnowayTomswouldhavesurvived10yearsago.Healsosaidhedidn'tthinkthecompanywouldhavebeennearlyassuccessfulifithadn'thitontheideaofcombiningcharitywiththefor-profitbusiness.
Inkeepingwithboththecompany'samazingmarketingeffortsanditscharityfocusTomsishopingtopersuadepeoplefromallwalksoflifetotakeofftheirshoesthisApril5.TheOneDayWithoutShoeseventcomesasTomshasgottenreadytoputanotherproductonthemarketlaterthisyear.ThecompanywillagaindonateoneitemforeachitemthatwillbeboughtbutMycoskiewouldyetrevealwhatthenewproductwillbe.WiththenewproducthoweverMycoskiesaidhehopedtochangethecompanyintolessofashoecompanyandmoreofa“oneforone”company.
1.WhatdoesTomsShoesusetobuilditsbusiness?(Nomorethan5words)
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2.Whatwillhappenifapairofshoesissoldbythecompany?(Nomorethan14words)
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3.HowmanypairsofshoesatleasthasTomsShoesmadeuntilnow?.(Nomorethan8words)
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4.Whyhasthecompanybeensosuccessful?(Nomorethan10words)(3marks)
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