本文主要是通过对3Q战的分析进而引出我国很多知名企业为了自己利益的最大化,企业之间相互掐架,互喷口水,置公众利益于不顾,而企业本身也不可能做大做强.本论文的目的是让企业了解承担社会责任是一种双赢策略,是企业实现长久存在和可持续发展的根本途径.
Thispaperismainlybasedontheanalysisof3Qwarsinmanywell-knownenterprisesandleadfortheirownbenefitmaximization,theenterpriseQiaJiabetween,eachotherspit,buythepublicinterestindisregard,andtheenterpriseitselfmightnotdobiggerandstronger.Theaimofthispaperistoletenterpriseunderstandsocialresponsibilityisawin-winstrategy,istheenterpriserealizesustainabledevelopmentoflong-lastingandbasicway.
全文从理论出发,在掌握翔实材料的基础上,采取理论分析与实例分析、一般分析与个案分析相结合的方法,最终得出企业履行的社会责任是一种双赢的策略.希望对企业在认识社会责任的问题上可以将眼光放远,在服务于股东的同时,也能够兼济天下.
Fulltextfromtheory,informativematerialinmastery,onthebasisoftheoreticalanalysisandcaseanalysistotakegeneralanalysisandcaseanalysis,themethodofcombiningthe,eventuallygottocorporatesocialresponsibilityisawin-winstrategy.Hopeintheknowledgeofenterpriseontheissueofsocialresponsibilitycanlookahead,inserviceintheshareholderatthesametime,alsocanJianJiworld.
关键词:企业社会责任的内涵;3Q之争;强化企业社会责任竞争力;
Keywords:corporatesocialresponsibilityconnotation;3Qfor;Strengtheningthesocialresponsibilityoftheenterprisecompetitiveness;