Everybodyhatesit,buteverybodydoesit.Arecentreportsaidthat40%ofAmericanshatetipping.InAmericaalone,tippingisa$16billion-a-yearindustry.Consumersactingpolitelyoughtnottopaymorethantheyhavetoforagivenservice.Tipsshouldnotexist.Sowhydothey?Thecommonopinioninthepastwasthattipsbothrewardedtheeffortsofgoodserviceandreduceduncomfortablefeelingsofinequality.Andalso,tippingmakesforcloserrelations.Itwentwithoutsayingthatthebettertheservice,thebiggerthetip. ButaccordingtonewresearchfromCornellUniversity,tipsnolongerserveanyusefulfunction.Thepaperanalyzesnumberstheygotfrom2,547groupsdiningat20differentrestaurants.Theconnectionbetweenlargertipsandbetterservicewasveryweak.Onlyatinypartofthesizeofthetiphadanythingtodowiththequalityofservice. Tippingisbetterexplained,byculturethanbythemoneypeoplespend.InAmerica,thecustomcameintobeingalongtimeago.Itisregardedaspartoftheacceptedcostofaservice.InNewYorkrestaurants,failingtotipatleastl5%couldwellmeandissatisfactionfromthecustomers.Hairdresserscanexpecttogetl5%-20%,andthemanwhodeliversyourfastfood$2.InEurope,tippingislesscommon.Inmanyrestaurantstheamountoftipisdecidedbyastandardservicecharge.InmanyAsiancountries,tippinghasneverreallycaughtonatall.Onlyafewhavereallytakentotipping. AccordingtoMichaelLynn,theCornellpapers’author,countriesinwhichpeoplearemoresocialoroutgoingtendtotipmore.Tippingmayreduceanxietyaboutbeingservedbystrangers.AndMr.Lynnsays,“InAmerica,wherepeopleareexpressiveandeagertomixupwithothers,tippingisaboutsocialapproval.Ifyoutipbadly,peoplethinklessofyou.Tippingwellisachancetoshowoff.” 小题1:Thispassageismainlyabout________. |