Lastsummertwonineteenth-centurycottageswererescuedfromremotefarmfieldsinMontanatobemovedtoanArtDecobuildinginSanFrancisco.Thehousesweremadeofwood.ThesecottagesoncehousedearlysettlersastheyworkedthedryMontanasoil;nowtheyholdTwitterengineers.
Thecottagescouldbeanexampleoftheindustry'soddloveaffairwith"lowtechnology"aconceptassociatedwiththenaturalworldandwithold-schoolcraftsmanshipthatexistslongbeforetheInternetera.Lowtechnologyisnotvirtual(虚拟的)--sototakeadvantageofitInternetcompanieshavehadtogetcreative.Therescuedwoodcottagesfittedbyhandinthelateeighteen-hundredsareanobviousexamplebutTwitter'sdesignslieontheextremeend.Othercompaniesareusingabroaderinterpretationoflowtechnologythatfocusesonnature.
Amazonisbuildingthreeglassspheresfilledwithtreessothatemployeescan"workandsocializeinamorenaturalpark-likesetting."AtGoogle'sofficeanentireflooriscarpetedinglass.Facebook'ssecondMenloParkcampuswillhavearooftopparkwithawalkingtrail.
OlleLundbergthefounderofLundbergDesignhasworkedwithmanytechcompaniesovertheyears."Wehavelosttheconnectiontothemakerinourlivesandourtechengineersaretheoneswhofeelmostimpoverishedbecausethey'resurroundedbythedigitalworld"hesays."They’relookingforawaytoregaintheirindividualidentityandwe'vefoundthatintroducingrealcraftsisonewaytodothat."
Thiscraft-basedtheoryisrootedinhistory.WilliamMorristheEnglishartistandwriterturnedbacktopre-indu-strialartsintheeighteen-sixtiesjustaftertheIndustrialRevolution.TheArtsandCraftsmovementdefineditselfagainstmachines."Withoutcreativehumanoccupationpeoplebecamedisconnectedfromlife"Morrissaid.
Researchhasshownthatnaturalenvironmentscanrestoreourmentalcapacities.InJapanpatientsareencouragedto"forest-bathe"takingwalksthroughwoodstolowertheirbloodpressure.
Thesehealthbenefitsapplytothe workplaceaswell. RachelKaplvin,aprofessorofenvironmentalpsychologyhasspentyearsresearchingtherestorativeeffectsofnaturalenvi