We'veallheardtheoldsaying,“Sticksandstonescanbreakmybones,butwordscanneverhurtme.”Don'tyoubelieveit?Wordsarepowerful,andtheycanhurt—alot.Infact,ifyou'renotcareful,youcanevenhurtyourself,byusingthewrongwordinyourwriting.
Recentlyafriendsentmeacopyofane-mailshereceivedfromthecustomerservicedepartmentofhercreditcardcompany,aftershecontactedthemwithaquestionaboutheraccount.Shewashappywiththeirpositiveresponse.ButasIreadthee-mail,onelinejumpedoutatme:“Inlieuofgoodcustomerservice...”
Didtheyreallymeantheywereofferingherafewextrarewardpointsinsteadofgoodcustomerservice?Idoubtit.Morelikely,whatthecustomerservicedepartmentmeanttosaywas,“Becausegoodcustomerserviceisimportanttous...”followedbythedetailsofwhattheyweredoingtomakesuresheremainedahappycustomer.
Sowhydidn'tthewritersaythat?Icanonlyguessthatperhapsthewriterlikedthephrase“inlieuof”,thoughtitsoundedmoreinterestingthansaying“because”,andsousedit—withoutbotheringtocheckthetruemeaning.
Haveyoueverdonethat?Trytoimpressotherswithabigword,onlytofindoutyou'veusedthewordincorrectly?It'sjusttheoppositeeffect,isn'tit?Youmayimpresspeopleallright,butit'snottheimpressionyouweregoingfor.
Whenyouwrite,remembertochooseyourwordscarefully.Peoplemaystilldisagreewithwhatyousay,buttheywon'tbeabletodismissyoubecauseyoumadecarelessmistakesinhowyousaidit.
1.What'sthewriter'spurposeingivingthesaying?
A.Toamusethereader. B.Topersuadethereader.
C.Tosupportaconclusion. D.Toleadtothetopic.
2.Whatdoesthephrase“inlieuof”mostprobablymean?
A.Becauseof B.Inhonourof C.Insteadof D.Infavourof
3.Accordingtothewriter,thecustomerservicedepartment______.
A.didn'tprefertousefamiliarwordstoattractcustomers
B.didn'texpresswhattheyreallymeant
C.didn'tneedtooffertheircustomersextrarewardpoints
D.succeededinimpressingtheircustomers