英语翻译
Asforhowbrandscanmanageontheinternationalmarket,Chenprovidesseveralsolutions.HesaysthatChinesegarmentcompaniescouldfirstchoosetoestablishthemselvesindomesticorregionalmarketsandlaterdeveloptheiroverseasmarkets.Or,anotherpathwouldbetofirstopentotheinternationalmarketandlaterreturntodevelopthedomesticmarket.
Hebelievestheycanchoosetofostertheimageoftheircompanies,meaningthattheyshouldconcentrateonestablishingthebrandoftheircompaniesfirst,notnecessarilythebrandsoftheirindividualgarmentproducts.
Otherstrategieswouldbefordomesticgarmentcompaniestoconsiderpurchasingforeignbrands,orbecomefashiondistributorsthemselves,suchasInditexfromSpain,whichsuccessfullyoperatestheclothinglineofZara,Chensuggested.