Advertisingisanartofpersuasion,butalsofeelingsofcommunicationmedium.Goodadvertisingisnecessarytostimulateconsumersentiment,infiltrationofconsumersminds,stimulatingtheirresonance.Studyoftheconsumerpsychologyisprimitivecreativeadvertisingandmarketingneeds.Thisarticleaimstoelaborateandanalyzeanumberofpsychologicalconditionsoftheconsumer,directlyorindirectlyaffecttheirconsumerbehavior,andthusinfluencestheproductmarket,policy-makerstograsptheentiremacro.Advertisingcreativeexcellencemustbebasedonconsumersurveysandconsumerpsychologythescientificbasisofthestudyinordertomeetconsumerdemand.