TheiPhonetheiPadtheiPodeachofapple'sproductssoundscoolandhasbecomeapad(一时的风尚).Applehascleverlytakenadvantageofthepoweroftheletter“i”，--andmanyotherbrandsarefollowingsuit.TheBBC’siPlayer—whichallowsWebuserstowatchTVprogramsontheinternet—adoptedthetitlein2008.Alovelybear—popularintheUSandUK—thatplaysmusicandvideoiscalled“iTeddy”.Aslimmed-downversionofLondon’sIndependentnewspaper，waslaunchedlastweekunderthename“i”.

Ingeneral，single-letterprefixhavebeenpopularsincethe1990s，whentermssuchase-mailande-commercefirstcameintouse.

Most“i”productsaretargetedatyoungpeopleandconsideringthemajorreadersoftheIndependent’s“i”，it’snosurprisethatthey’veselectedthisfashionablename.

Butit’shardtoseewhat’ssospecialabouttheletter“i”.Whynotuse“a”，“b”or“c”instead？AccordingtoTonyThorne，headofLanguageCenteratKing’sCollege，London，“i”worksbecauseitsmeaninghasbecomeambiguous.WhenAppleuses“i”，nooneknowswhetheritmeansinternet，information，individualorinteractive，ThornetoldBBCmagazines“evenwhenApplecreatedtheiPod，itseemsitdidn’thaveonecleardefinition，”hesays.

“However，thankstoApple，thetermisnowassociatedwithportability（轻便），”addsThorne.

Clearlytheletter“i”alsoagreeswiththeideathattheWesternWorldiscenteredontheindividual.Eachpersonbelievestheyhavetheirownneeds，andwelovepersonalizedproductsforthisreason.

Alongwith“Google”and“blog”，readersof BBCmagazinesvoted“i”asoneofthetop20wordsthathavecometodefinethelastdecade.

Butashistoryshows，peoplegrowtiredoffads.Fromthe1900stothe1990s，productswith“2000”intheirnamesbecamefashionableastheyearwasassociatedwithallthingsadvancedandmodern.However，asweenteredthenewcentury，thetrendinevitablydisappeared.

1.

WecaninferthattheIndependent’s“i”isaimedat_______.

A.youngreaders B.oldreaders C.fashionablewomen D.engineers

2.