Inanewstudy186four-year-oldkidsweregivenregularcarrotsandonotherlunchdaystheyweregiventhesamevegetablesrenamedX-rayVisionCarrots.Onthelatterdaystheyatenearlytwiceasmany.
Thestudysuggeststheinfluenceofthesenamesmightpersist.Childrencontinuedtoeatabout50percentmorecarrotsevenonthedayswhentheywerenolongerlabeledasanythingspecial.
TheresearchfundedbytheRobertWoodJohnsonFoundationwaspresentedattheannualmeetingoftheSchoolNutritionAssociationinWashingtonD.C..
“Coolnamescanmakeforcoolfoods”saidtheleadauthorBrianWansinkofCornellUniversity.“Whetheritbe‘powerpeas’or‘dinosaurbroccolitrees’givingafoodafunnamemakeskidsthinkitwillbemorefuntoeat.Anditseemstokeepworking—eventhenextday”Wansinksaid.
Similarresultshavebeenfoundwithadults.ArestaurantstudyshowedthatwhentheSeafoodFiletwaschangedtoRomanticHawaiisalesincreased28percentandtasteratingincreasedby12percent.“Samefoodbutdifferentexpectationsandadifferentexperience”saidWansinkauthorof“MindlessEating:WhyWeEatMoreThanWeThink.”
Thestudywasconductedinpre-schoolsbuttheresearchersbelievethesamenamingtrickscanworkwithchildrenathome.
“I’vebeenusingthiswithmykids”saidresearcherCollinPayne“Whateversparks(激发)theirimaginationseemstosparktheirappetite.”
1.Thosefour-year-oldkidsate________whenthecarrotswererenamedX-rayVisionCarrots.
A.twicemorecarrots B.nearlydoublecarrots
C.about50percentmorecarrots D.asmanycarrotsastheyusedto
2.Accordingtothepassage_______make(s)kidsthinkitwillbemorefuntoeat.
A.powerpeas B.dinosaurbroccolitrees
C.funnamesoffood D.coolfoods
3.Therestaurantstudydidn’tshowthat________.
A.salesincreased28percentwhenthenameRomanticHawaiiwastaken
B.tasteratingincreasedby12percentaftertheSeafoodFiletwasrenamed
C.samefoodwouldletpeoplehaveadifferentexperiencewithdifferentnames
D.theresearchersgotsimilarresultswhentheyworkwithc
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