当前位置 :
【“Imageiseverything.”Anentireindustryhasbeenbuiltupontheassumptionthatimageiseverything,butwhenitcomesdowntoit,anappealingimageisnotenough.Ifthereisnosubstance(事实)behindtheimage,theproduct,ser】
1人问答
八字精批流年运程八字合婚八字起名
问题描述:

“Imageiseverything.”Anentireindustryhasbeenbuiltupontheassumptionthatimageiseverything,butwhenitcomesdowntoit,anappealingimageisnotenough.Ifthereisnosubstance(事实)behindtheimage,theproduct,serviceorpersonwillfaileventually.

Firstofall,oneshouldconsiderhowimportantimageisinthesellingofproductsandservices.Advertisingagencieshaveraisedtheartofcreatinganimagetoastateofnearperfection.Publicconceptofthatproductorserviceiscertainlymanagedbytheimagescreatedbytheadvertisingagencies.Butiftheproductorservicedoesnotliveuptotheimagethatwascreated,thecustomerwillbeverydissatisfiedandpossiblyaskfortheirmoneyback.Forexample,theArthurAndersenaccountingfirmhadspentdecadesbuildingupanimageoftrustworthiness.Buttherecentscandal(丑闻)showedthatbehindthatimage,itcheatedinbusinesspractices.Despitethepreviouspositiveimage,thefirmisbeingaccusedofcriminalactionsanditwillprobablynotsurviveasabusinessunit.Althoughtheimagehadbeennearlyperfect,therealitybehindtheimagehasledtothedownfalloftheworldfamousaccountingfirm.

Similarly,personaladviserscanbuildupapublicimageforpoliticiansandmoviestars.Puttingoutpositivenewsreleases,makingsurethatonlythebestphotographsarepublished,andensuringthatthepersonisseeninalltherightplacescanbuildupaverypositiveimageintheviewofthegeneralcommons.Butonceagain,historyisfilledwithexamplesofbothpoliticiansandmoviestarsthatfellfromgracelikethestoryoftheHollywoodactorgivingintothepressuresoffameandfortune.Withpeople,justaswithproductsandservices,imageiscertainlyimportant,butwithoutpositivesubstancebehindtheimage,failureisclose.

Tosummarize,itisclearthatanappealingimageisextremelyimportanttosuccess,whetherthatimageisrelatedtosellingaproductorserviceortothe“selling”ofaperson.Butimageisonlyhalfoftheequation.Whatliesbehindthatimageiseverybitasimportantastheimageitself——thepersonorproductmustdeliveronthatimageorthereislittlechanceforlong-termsuccess.

小题1:ThedownfalloftheArthurAndersenaccountingfirmisdueto________.

A.itsdishone

苏曼回答:
  小题1:A小题2:B小题3:A小题4:D   
八字精批 八字合婚 八字起名 八字财运 2024运势 测终身运 姓名详批 结婚吉日
已出生未出生
最新更新
字典翻译(zidianfy.com)汇总了汉语字典,新华字典,成语字典,组词,词语,在线查字典,中文字典,英汉字典,在线字典,康熙字典等等,是学生查询学习资料的好帮手,是老师教学的好助手。
声明:本网站尊重并保护知识产权,根据《信息网络传播权保护条例》,如果我们转载的作品侵犯了您的权利,请在一个月内通知我们,我们会及时删除。
电话:  邮箱:
Copyright©2009-2021 字典翻译 zidianfy.com 版权所有 闽ICP备2022014709号-7
复制重新加载
原创不易,您的支持将成为鼓励我的动力
《【“Imageiseverything.”Anentireindustryhasbeenbuiltupontheassumptionthatimageiseverything,butwhenitcomesdowntoit,anappealingimageisnotenough.Ifthereisnosubstance(事实)behindtheimage,theproduct,ser】|小学英语问答-字典翻译问答网》
1、付费复制方式
支付宝付费后即可复制当前文章
限时特价:5.99元
原价:20元
打开支付页
2、微信付费复制方式
微信扫码付费后即可复制当前文章
限时特价:5.99元
原价:20元