consumermarket
消费市场
Consumerisabroadlabelforanyindividualsorhouseholdsthatusegoodsandservicesgeneratedwithintheeconomy.Theconceptofaconsumeroccursindifferentcontexts,sothattheusageandsignificanceofthetermmayvary.
The"consumer"istheonewhoconsumesthegoodsandservicesproduced.Assuch,consumersplaysavitalroleintheeconomicsystemofanationbecauseintheabsenceoftheeffectivedemandthatemanatesfromthem,theeconomyvirtuallycollapses.MahatmaGandhisaidacustomeristhemostimportantvisitorinourpremises.Heisnotdependentonus,weareonhim.Heisnotaninterruptiontoourwork,heisthepurposeofit[citationneeded].
Typicallywhenbusinesspeopleandeconomiststalkofconsumerstheyaretalkingaboutpersonasconsumer,anaggregatedcommodityitemwithlittleindividualityotherthanthatexpressedinthebuy/not-buydecision.Howeverthereisatrendinmarketingtoindividualizetheconcept.Insteadofgeneratingbroaddemographicprofilesandpsycho-graphicprofilesofmarketsegments,marketershavestartedtoengageinpersonalizedmarketing,permissionmarketing,andmasscustomization.[1]
Thereisincreasingbacklashfromthepublicoveruseofthelabel"consumer"ratherthan"customer",withmanyfindingitoffensiveandderogatory.[2]