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consumermarket的英文解释是什么...商务英语试题.
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consumermarket的英文解释是什么...商务英语试题.

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  consumermarket   消费市场   Consumerisabroadlabelforanyindividualsorhouseholdsthatusegoodsandservicesgeneratedwithintheeconomy.Theconceptofaconsumeroccursindifferentcontexts,sothattheusageandsignificanceofthetermmayvary.   The"consumer"istheonewhoconsumesthegoodsandservicesproduced.Assuch,consumersplaysavitalroleintheeconomicsystemofanationbecauseintheabsenceoftheeffectivedemandthatemanatesfromthem,theeconomyvirtuallycollapses.MahatmaGandhisaidacustomeristhemostimportantvisitorinourpremises.Heisnotdependentonus,weareonhim.Heisnotaninterruptiontoourwork,heisthepurposeofit[citationneeded].   Typicallywhenbusinesspeopleandeconomiststalkofconsumerstheyaretalkingaboutpersonasconsumer,anaggregatedcommodityitemwithlittleindividualityotherthanthatexpressedinthebuy/not-buydecision.Howeverthereisatrendinmarketingtoindividualizetheconcept.Insteadofgeneratingbroaddemographicprofilesandpsycho-graphicprofilesofmarketsegments,marketershavestartedtoengageinpersonalizedmarketing,permissionmarketing,andmasscustomization.[1]   Thereisincreasingbacklashfromthepublicoveruseofthelabel"consumer"ratherthan"customer",withmanyfindingitoffensiveandderogatory.[2]
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