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【Badnewstravelsfast--whenyouwatchtheeveningnewsorreadthemorningpapersitseemsthatthingsthatgetthemostcoveragearealltragedieslikewarsearthquakesfloodsfiresandmurders.Thisistheclassicruleformassmedia.】
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Badnewstravelsfast--whenyouwatchtheeveningnewsorreadthemorningpapersitseemsthatthingsthatgetthemostcoveragearealltragedieslikewarsearthquakesfloodsfiresandmurders.

Thisistheclassicruleformassmedia.“Theywantyoureyeballsanddon’tcarehowyou’refeeling”JonahBergerapsychologistatUniversityofPennsylvaniatoldTheNewYorkTimes.

Butwithsocialmediagettingincreasinglypopularinformationisnowbeingspreadindifferentwaysandresearchersarediscoveringnewrules--goodnewscanactuallyspreadfasterandfartherthandisastersandothersadstories.

BergerandhiscolleagueKatherineMilkmanlookedatthousandsofarticlesonTheNewYorkTimes’websiteandanalyzedthe“moste-mailed”listforsixmonths.

Oneofhisfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelist.Thosestoriesarousedfeelingsofawe(敬畏)andmadethereaderswanttosharethispositiveemotionwithothers.

Besidessciencestoriesreaderswerealsofoundtobelikelytosharearticlesthatwereexcitingorfunny.“Themorepositiveanarticlewasthemorelikelyitwastobeshared”Bergerwroteinhisnewbook.“ForexamplestoriesaboutnewcomersfallinginlovewithNewYorkCity”hewrites“tendedtobesharedmorethanthedeathofapopularzookeeper.”

Butdoesallthisgoodnewsactuallymaketheaudiencefeelbetter?Notnecessarily.

AccordingtoastudybyresearchersatHarvardUniversitypeopletendtosaymorepositivethingsaboutthemselveswhenthey’retalkingtoabiggeraudienceratherthanjustonepersonwhichhelpsexplainalltheperfectvacationsthatkeepshowinguponmicroblogs.Thisresearchersfoundmakespeoplethinkthatlifeisunfairandthatthey’relesshappythantheirfriends.

Butnoworries.There’saquickandeasywaytorelievethedepressionyougetfromviewingotherpeople’sseeminglyperfectlives--turnonthetelevisionandwatchthenews.Thereisalwayssomeonedoingworsethanyouare.

1.Badnewscoversmostpapersbecause.

A.thepubliccareforreadingtragedies

B.thepublicintendtoexpresssympathyforvictims

C.massmediawanttoattractthepublic’sattention

D.massmediaappealto

莫映回答:
  1.C2.B3.D4.A分析:人们常说“好事不出门坏事传千里”。媒体报道火灾、洪水、地震等不幸的事件是为了得到观众的关注。随着社交媒体的逐渐流行,信息的传播方式也在发生着变化。研究人员发现,正...
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