Badnewstravelsfast--whenyouwatchtheeveningnewsorreadthemorningpapersitseemsthatthingsthatgetthemostcoveragearealltragedieslikewarsearthquakesfloodsfiresandmurders.
Thisistheclassicruleformassmedia.“Theywantyoureyeballsanddon’tcarehowyou’refeeling”JonahBergerapsychologistatUniversityofPennsylvaniatoldTheNewYorkTimes.
Butwithsocialmediagettingincreasinglypopularinformationisnowbeingspreadindifferentwaysandresearchersarediscoveringnewrules--goodnewscanactuallyspreadfasterandfartherthandisastersandothersadstories.
BergerandhiscolleagueKatherineMilkmanlookedatthousandsofarticlesonTheNewYorkTimes’websiteandanalyzedthe“moste-mailed”listforsixmonths.
Oneofhisfindingswasthatarticlesinthesciencesectionweremuchmorelikelytomakethelist.Thosestoriesarousedfeelingsofawe(敬畏)andmadethereaderswanttosharethispositiveemotionwithothers.
Besidessciencestoriesreaderswerealsofoundtobelikelytosharearticlesthatwereexcitingorfunny.“Themorepositiveanarticlewasthemorelikelyitwastobeshared”Bergerwroteinhisnewbook.“ForexamplestoriesaboutnewcomersfallinginlovewithNewYorkCity”hewrites“tendedtobesharedmorethanthedeathofapopularzookeeper.”
Butdoesallthisgoodnewsactuallymaketheaudiencefeelbetter?Notnecessarily.
AccordingtoastudybyresearchersatHarvardUniversitypeopletendtosaymorepositivethingsaboutthemselveswhenthey’retalkingtoabiggeraudienceratherthanjustonepersonwhichhelpsexplainalltheperfectvacationsthatkeepshowinguponmicroblogs.Thisresearchersfoundmakespeoplethinkthatlifeisunfairandthatthey’relesshappythantheirfriends.
Butnoworries.There’saquickandeasywaytorelievethedepressionyougetfromviewingotherpeople’sseeminglyperfectlives--turnonthetelevisionandwatchthenews.Thereisalwayssomeonedoingworsethanyouare.
1.Badnewscoversmostpapersbecause.
A.thepubliccareforreadingtragedies
B.thepublicintendtoexpresssympathyforvictims
C.massmediawanttoattractthepublic’sattention
D.massmediaappealto