阅读理解

Advertisinggivesusefulinformationaboutwhichproductstobuy.Butmodemadvertisingdoesmorethangivesnewsaboutproductsandservices.Today'sadvertisementsoradstrytogetconsumerstobuycertainbrands(品牌).Writersofadvertisingaresoskillfulthattheycansometimespersuadeaconsumertowearacertainkindofclothingeataspecialkindofcerealorseeamovie.Consumersmightneverevenwantaproductiftheydidnotseeorhearadvertisementsforit.

Forexampleyouprobablydonotneedthenewestcerealinthesupermarket.Thereareprobablymanycerealbrandsonyourkitchenshelves.Youmaynothavespaceonyourshelfforanother.Butifyouseeadsaboutanewcerealthatistoyourparticulartasteandhasafreeprizeintheboxyoumaywantit.Advertisingmustgetattention.Tobeeffectiveitmustbeexcitingentertainingorprovidesomepleasure.Thesecretofwritinggoodadvertisingcopyistoofferagoodideaaswellasaproduct.Theideaiswhattheadisreallyselling.Oneexampleisanadthatsayseatingacertaincerealwillmakeapersondowellinsports.Thatcerealbrandmaysellbetterifconsumersthinkitoffersstrengthandenergy.

1．Whatisthepassagemainlyabout?

[]

A．Thecontentofmodemadvertising.

B．Theskillsofmodernadvertising.

C．Theresultsofmodernadvertising.

D．Thewritingofmodemadvertising.

2．Accordingtothepassageagoodadvertisementshould________.

[]

A．bebothpersuasiveandeffective

B．givepeopleusefulinformation

C．showpeopleaproduct

D．showpeopleanewideaofaproduct

3．Fromthepassagewecaninferthat________.

[]

A．modemadvertisinghaslesseffectoncustomers

B．oncecustomersseeadsaboutanewcerealtheyaresuretobuyit

C．cerealcanmakepeoplestrong

D．cerealisakindoffoodwhichispopularamongpeople

4．Whatcanweinferfromthepassage?

[]

A．Customerscaneasilybepersuadedbyadvertisements.

B．Customersshouldbepersuadedbyadvertisements.

C．It'simpossibleforcustomerstobuyaproductwithoutadvertisements.

D．Customersbuyproducts