WhereAreWeGoingDad?hasbecomeoneofChina'smostpopulartelevisionshowssinceitsdebut(首次登场)inOctoberaveragingmorethan600millionviewerseachweek.Sponsorshiprights(冠名权)fortheshow'ssecondseasonweresoldfor312millionyuan(about$50million)morethantentimeshigherthantherightstothefirstseason.

Whataccountsforitspopularity?TheshowfeaturesanewgenerationofChinesefatherswhoaspartofthecountry’snewmiddleclasshavefacedmoreproblemswithmodernchild-raisingtechniquessuchastakinganactiverolewiththeirchildren.

PartoftheappealoftheshowisthechancetothrowaglanceatthelivesofChinesecelebrities(名流)andtheirchildren.Audiencesareinterestedinwatchingthefailedattemptsofcelebritydadsmakingdinnerdoinghairanddisciplining(管教)children--tasksoftenlefttomothersinasocietystillinfluencedbythesayingthat“menruleoutsideandwomenareinside.”“IntraditionalChineseculturefathersarestrictandmothersarekind.Butontheshowweseefatherswhoaremuchgentlerontheirkidsandmoreinvolvedintheirupbringing”saidLiMinyianassociateprofessor.“ThisshowraisesanimportantquestionformodernChinesesociety--whatistheroleoffathersintoday’sChina?”

Aftereachepisode(集)goestoairtheChineseinternetexplodeswithcommentsoneachcelebrity'sparentingstyle.

ActorGuoTaotriestocommunicatewithhissonShitoubutisseenasamoretraditionalChinesefatherandhasbeencriticizedonlineforbeingtooharsh.ZhangLiang.asupermodelisanaudiencefavoritefortreatinghisson.Tiantianmorelikeafriend.Theshow’smostfamouscelebrity.LinZhiyingafilmstarwasoriginallypraisedaspatientwithhissonKimi.Butastheseasonprogressesfansbegintocriticizehimforraisingaspoiledundisciplinedboy.DirectorWangYuelunisatacompletelosswhenitcomestocareofhisdaughter’shair.

EventhePeople'sDailyispleasedwiththesuccessoftheshow.

1.Sponsorshiprightsfortheshow’sfirstseasonweresoldforabout______.

A.312millionyuanB.50millionyuanC.31millionyuanD.600millionyuan

2.Accordingtothepassagetheshow______.

A.givesaudiencesthechancetoraisethestar'schildrenthemse