团购业根据薄利多销,量大质优的原理,把认识或者不认识的消费者联合起来,以求得最优的购买价格,为消费者提供便利.
Accordingtotheprincipleofsmallprofitsbutquickturnoveraswellaslargequantitybutgoodquality,thewholesalebusinessunitesconsumers,nomatterwhethertheyknowoneanotherornot,tomakealargepurchaseorderatthelowestprice,thusprovidingconveniencetothem.
目前团购业“低门滥造”,“千团混战”,信用缺失的现象十分严重,如此环境下的竞争必将引起大规模的洗牌.
Howeveratpresent,thewholesalebusinessinChinaencounterssuchseriousissuesaslowrequirementsforentrance,numerouschaoticfightingwithoneanother,shortageofcreditandsoon.Thecompetitionlikethiswilldefinitelyresultinalarge-scaleriffleforthisbusiness.
本文从团购业的现有问题入手,以特定消费者的需求为出发点,为相关企业制定营销对策.
Thisarticlestartsfromanelaborationofthecurrentissuesexistinginthewholesalebusinessandsetsforthaseriesofmarketingcountermeasuresonthebasisoftherequirementsofspeciallydesignatedconsumers.