IsChinesetobebecomenationofrite,fromthoutonow,theChinesehadbeenemphasizetherite,"giftstillcome-and-go","comeanddon'tgotowardtosexuallyharassalso",moreargumentthegiftfeelingknotoftheChinese.In"Kindandjustice,instrument,gift,Intelligence,letter","gift"isacoreconceptoftheChineseConfucianism,Chinesetraditional"gift"cultureaffectprofound,stillisdoublyworshipbypeopleuptonow.Therefore,givepresentscansaythathavemosttheChinesespecialfeaturesoffacialexpressionreachakindofcommunicationmethodofidea.
WintobroadcastcontinuouslyandonTValongwiththeadvertisementphrases,suchas"thisyearmamadaddydoesnotacceptthegift,acceptingthegifttostillacceptthebrainplatinum"and"havehowmuchfriend,sendhowmuchgoldpartner"...etc.,akindofwithgivepresentsfortheclaimofadvertisementmethodspreadquickly.Atcauseemotionbeenforshortofagesbecauseofpursuethematerialtoenjoy,thiskindofemergenceoftheadvertisementformthattakethespiritclaimasthemainspecialfeatureshasittheactivelysocialmeaning,itmake"sgivepresents"thisculturalphenomenonthathasthelonghistorytohavethenewcharacteristicsandgiveitthenewculturalmission;Givepresentstheadvertisementtoalsoexistnegativeinfluenceofseverityatthesametime.Thistextwillreadthetelevisionadvertisementfromthreeaspectsinof"givepresents"thephenomenon.
词语:电视广告Thetelevisionadvertisement送礼Givepresents社会根源Socialsource文化Culture负面影响Negativeinfluence
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