广告英语的一些应用
Inadvertisements,Languageisnotonlyusedtoexpressinformation,tocommunicateideasaboutaproduct,butalsotocommunicateinformationabouttherelationshipbetweentheaddresserandtheaddressee.Acloserelationshipbetweentheadvertisementandtheaudienceisalwayshopedtobeachieved.Accordingtodifferentaudience,languageappliedisdifferent
Inaddition,sincethesubjectsinvolvedinadvertisementsvaryfromsimpletocomplex,sharedknowledgebytheaddresser(ads)andaddressee(theaudience)varies.