ThousandsofpeoplelivingintheChinesecapitalwillcelebratethestartoftheChineseNewyearbyheadingfortheskiresorts(滑雪场).NevermindthatBeijing'sdryweatherseldomproducessnow.Itiscoldenoughinwinterforsnow-makingmachinestomakeacoveringforthehillsnorthtothecapital.Andtherapidgrowthofapleasure-seekingmiddleclasshasformedthebasisforthisnewcraze(热潮).
SinceBeijing'sfirstskiresortwasopenedtenyearsagothesporthasenjoyedastonishingincrease.Therearenowmorethanadozenresorts.Clothesmarketsinthecityhaveaddedbrightcoloredskisuitstotheirwintercollections.Mr.Weiamanagerofanewly-openedskiresortinBeijingseesthegrowthofanindustrythatcouldsoonleadChinesetoheadfortheskiresortsofEuropeInrecentyearsskiresortsofferingnaturalsnowhaveopenedinChina.Butmanyareinfarawayareasofthecountryandcan'treallymatchtheequipmentandservicesofsomeskiresortsinEurope.
Beijing'sskiingcrazeispartlyaresultoftherecentincreaseinprivate(私有的)cars.Thishasledtothegrowthofaleisureindustryinthecapital'ssuburbs(郊区)whichuntilthelate-1990swereunreachabletoordinarypeopleAccordingtoMrWeiabout40%ofthevisitorstohisresortcomeintheirowncars.TherestarebusedinbyschoolsbusinessesorgovernmentOffices.
Theproblemismakingmoney.Startingskiresortsrequiresquitealotofmoney;hiringlandfromthelocalgovernmentpreparingthehillsbuyingsnowmachinesmakingsurethereareenoughwaterandelectricitytorunthemandbuyingskiequipmentforhiringouttocustomers.
TheskiresortwhereMr.Weiworkscostnearly$4mtosetup.AndassoofteninChinawhensomeonecomesupwithagoodideamanyothershashinandpricewarsbreakout.Beijingnowofferssomeofthecheapestskitrainingclassesintheworldthoughwithmostpeoplerathernewtothesportexpectingafewmoredoingthesamejob.
Whatdoesthistextmainlytalkabout?
A.Convenienceforskiersbroughtaboutbyprivatecars.
B.Skiingasanewwayofenjoyingone'ssparetime.
C.Thingstobeconsideredwhenstartingaskiresort.
D.AsuddenincreaseofskitrainingclassesinBeijing.
WhyaresomeChineselikelytogoskiinginEurope?