There are a variety of techniques used to bring about success in selling．Here are the most important ones （33）___ are often mentioned by successful salespeople．
•Find out （34）___ your customers'real wants and needs are．Listen as they tell you their favours．
•Know all about your product and what it can do for your customers．Product knowledge is a"must"in personal selling because it creates confidence，builds enthusiasm，and makes the situation more professional．Lay emphasis on the unique advantage of your product （35）___ others．
•Take a confident attitude in selling your product．It is （36）___ （effective） when the salesperson says，"May I help you？"than when he or she says"You wouldn't like to see our model，（37）___you？"
•Prepare yourself （38）___ （deal） with objections．If the customer says the price is too high，you might reply，"Yes，the price may be a little higher than （39）___ （plan）．However，actually，you will save money（40）___ high quality of this product．"Don't disagree with your customer in any case when he or she says the price is too high．
•Use praise wisely．
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