请问下面这篇英文的标题是什么意思BusinessEnglishSpeakersCanStillBeDividedbyaCommonLanguage
BusinessEnglishSpeakersCanStillBeDividedbyaCommonLanguage(标题)
BusinessisthemostpopularsubjectforinternationalstudentsintheUnitedStates.Atlastcount,twenty-onepercentofforeignstudentsatAmericancollegesanduniversitieswerestudyingbusinessandmanagement.
TheInstituteofInternationalEducationinNewYorksaysengineeringisthesecondmostpopularfield,incaseyouwerewondering.
ThomasCosséisaprofessorofmarketingandbusinessattheUniversityofRichmondinVirginia.HesaysinternationalstudentswhowanttostudybusinessneedtohavegoodEnglishskills--andnotjusttostudyathisschool.
THOMASCOSSé:"Atleastamongbusinessschools,moreandmoreworldwidearerequiringthattheirstudentstakeEnglish,andtheyareteachingmoreinEnglish."
Buttheworldhasmorenon-nativespeakersofEnglishthannativespeakers.Asaresult,AmericansworkingwithforeigncompaniesmayneedtolearnsomenewEnglishskillsthemselves.
AttheUniversityofRichmond,teamsofgraduatestudentsworkwithcompaniesseekingtoentertheAmericanmarket.Thestudentslearnaboutwritingmarketentrystudies.ThereportsarewritteninEnglish.ButProfessorCossétellshisstudentstoconsiderwhowillreadthem.
THOMASCOSSé:"MystudentshavetowritethereportinsuchawaythatitcanbeunderstoodbysomeonewhoisanEnglishspeakerbutnotanativeEnglishspeaker."
Forexample,hetellshisstudentstoavoidjargonandotherspecializedtermsthatpeoplemightnotknowintheirownlanguage.Thiscanbegoodadviceevenwhenwritingforothernativespeakers.
Buteffectivecommunicationinvolvesmorethanjustwords.KayWesterfieldisdirectoroftheinternationalbusinesscommunicationprogramattheUniversityofOregon.
KAYWESTERFIELD:"Ifyoujusthavethelanguageawarenessortheskillswithoutculture,youcaneasilybeafluentfool."
Culturalintelligencemeanstheneedtoconsiderlocalbehaviorsineverythingfromsimplehandshakestospeakingtolargegroups.
Still,KayWesterfieldsaystheabilityoflocalworkerstospeakEnglishisbe