Microbloggingisaformofbloggingthatallowustoshareanupdatedstatusfrominstantmessage,mobilephone,emailortheweb.Itdoesnotmatterifitisimportanttoanotherpeopleorjustsharedailylifeactivity.Youcanalsosharelinks,postaphotoorvideo—anythingwithURL(UniformResourceLocator).Johnson(2008)saidthat,“Itisamixofthreeelements—socialnetworks,livesearchingandlinksharing—todefeatGoogle’smonopoly”.Wheneverusersupdatetheirstatus,peoplewhofollowtheiraccountwillgettheupdaterightaway.Insteadofwritingthreeparagraphsofyourthoughtsandfeelinginablog,microbloggingoffersimplerway.Forexample,onTwitteryoucanshareyourthoughtsin140characters,clickit,andpeoplewhofollowsyouraccountwillseethatonthetimeline.Thenumbersofcharactersarealmostthesamelikesendingatextmessagebutmicroblogdefinitelyoffersmoreeconomicwaythanspendalotofmoneyonmobilephone’scredit.Oneclick,singlemessage,manyrecipients.
Thepopularityofmicrobloggingisalsobecauseofthiscommunity.Peoplearesocialbeings;theyliketocommunicatewithothers.Inmicroblogging,userscanshareinformationorfeelingaboutaparticulartopicusersandtheircommunityinterestedin.Userscanchoosethetopicdependingonthewantsandneedsoftheircommunity.Fromhobbies,sports,movies,horoscope,evengossip.
Inconclusion,thepopularityofmicrobloggingisbecauseofalltheadvantagesandprivilegestheyoffer.Theeasytouseway,thecommunitycreatedbyit,thefirstform(blog),andhowmicrobloggingisusefultoeverysectorsoflife.Itistheevidenceofthedevelopmentofweb2.0thatcombinestheentireweb2.0characteristics(communication,collaboration,andinformationsharing).Microbloggingiseasyandsimple,lesstimeconsumingcomparedtotheSNSs.Justtypeyourstatus,click,anditsendtoyourfollowers.Itdoesn’tmatteritwillattractpeopletoreadandgivefeedback,sometimesitisonlyforself-amusement.Itisthe“ambientawareness”phenomenon.Andyes,microbloggingisasocialnetwork.Youcreateaprofileinthesiteandmanageyourownfriends,whocanbefriendwithyou.Thenfollowyourfamily,friendsandthepreferredcommunity.Itiscommunitywithyourowngoal,withyourownconvention.