英语翻译
旅行社高端旅游市场的开拓,是顺应旅游形势发展的必然,也是适应目前旅游格局变化的重要举措.本文通过对高端旅游概念的明确,提出旅行社开发高端旅游市场的定位应该是高端特色类旅游产品,旅行社可以通过品牌战略,实施跨国经营和营销活动等手段开发高端旅游市场.
Thetravelagenthigh-endtourismmarketdevelopmentisboundtocomplywiththetourismdevelopmentofthesituation,butalsoanimportantmeasuretoadapttothecurrenttravelpatternchanges.Clearontheconceptofhigh-endtourism,travelagenciestodevelophigh-endtourismmarketpositioninghigh-endfeatureclasstourismproducts,travelagencybrandstrategy,theimplementationoftransnationalbusinessandmarketingactivitiesandothermeanstodevelophigh-endtourismmarket.